What Are The 6 Types Of Digital Marketing?

Search Engine Optimization The goal of SE0 is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business's website. To accomplish this, SEC marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. 

Pay-per-Click 
Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online. 

Social Media Marketing This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. 

Content Marketing 
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. 

Email Marketing 
Even with the emergence of social media, mobile applications, and other channels, email is still one of the most effective marketing techniques. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers. 

Content Marketing 
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. 

Mobile Marketing 
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email, and mobile applications.