B2b Marketing Trends That Will Shape 2021
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B2b Marketing Trends That Will Shape 2021
1. Multimedia Content Creation
Blog posts are fine for informational reference, but there’s a requirement for multimedia content, especially video. Audiences are getting more conversant in visual and auditory sorts of content, rather than traditional copy.
2. Mobile Accommodations
It’s already essential for brands to possess a mobile-friendly website, considering that 69 percent of digital media engagement is on mobile platforms. As a result, B2B marketing will likely embrace mobile formats within the future and beyond.
3. Virtual and Augmented Reality
The virtual and augmented reality industries are rising quickly. Industries from fashion to B2B marketing are embracing these new technologies. In 2021, B2B marketers will still explore ways to interact with audiences with virtual and augmented reality.
4. Influencer Marketing
There is a spread of influencers across social media that drive purchasing decisions for his or her high number of followers. Although B2C brands tend to dominate influencer social media channels, there also are business-oriented influencers, on YouTube especially, that reach audiences within the B2B sphere.
