What Makes A Good Logo ?
WHAT MAKES A GOOD LOGO ?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
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1. Simple
Simplicity makes a logo design easily recognizable, versatile and memorable.
Good logos offer something unique without being overdrawn.
2. Memorable
The goal of a logo is to connect with a consumer and create interest in your brand.
If consumers can easily remember your logo and brand, they are more likely to associate it with your business.
3. Timeless
The best logos stand out from the crowd because they remain relevant and effective over the years.
It's always tempting to design a logo that embraces current design trends and fads, but it's not always the best decision.
4. Versatile
A good logo can be used in different ways, shapes and in different situations. A versatile logo is cost effective.
It saves you money and time because you don't necessarily have to create separate logos for different media ads and products.
5. Appropriate
A good logo is distinctive, appropriate, practical, graphic, simple in form, and conveys the owner's intended message.
Your logo should be distinctive to stand out from similar brands. Use design elements that are outside of current trends to create a strong visual impact.
