How To Increase Social Media Following

BEING HUMAN IS ABOUT BEING REAL. IT'S ABOUT BEING PERSONAL. IT'S ABOUT ENGAGING WITH YOUR FOLLOWERS AS PEOPLE RATHER THAN TARGETS FOR YOUR NEXT CAMPAIGN. 

YOU WILL MESS UP. ROYALLY, AT TIMES. WHEN IT HAPPENS, YOU WILL HELP BOOST YOUR SOCIAL MEDIA FOLLOWING IF YOU CALL IT AS IT IS: YOU SCREWED UP. YOU FAILED. YOU'RE SORRY. THEN WIPE UP THE MESS AND MOVE ON-MOST LIKELY WITH FANS WHO ADMIRE YOUR HONESTY. 

BETTER CONTENT IS DESIGNED FOR THE CHANNEL WHERE ITS POSTED. BUT REGARDLESS OF THE FORMAT-TEXT, GRAPHICS, OR VIDEOS-IT AIMS FOR QUALITY OVER QUANTITY. IT'S PERSONAL AND UNIQUE. IT'S SOCIAL.

ONE OF THE BEST THINGS ABOUT SOCIAL MEDIA IS ITS IMMEDIACY. IF SOMETHING'S ON YOUR MIND, YOU CAN SHARE IT RIGHT HERE AND NOW USING LIVE VIDEOS. 

THINK OF THE #I EXPECTATION PEOPLE HAVE OF YOUR BRAND. IT MIGHT BE ENTERTAINMENT, BEAUTY, HEALTH, PROFITS... OR SOMETHING ELSE ENTIRELY. ONCE YOU'VE IDENTIFIED THAT QUALITY, THINK OF A MESSAGE OR EVENT YOU COULD PUT TOGETHER TO GET PEOPLE'S ATTENTION.