How Do Gun Companies Advertise
How do #gun companies advertise?
1. ALTHOUGH GUN VIOLENCE
has been identified as a major public health concern, the scope and significance of internet gun advertising is huge!
2. POINT TO NOTE! FB, YOUTUBE & GOOGLE
which was once a bastion Farm, ammunition, and hunting knifo -npanies to advertise, now bans all paid ad, -ising related to direct weapon sales.
3. PODCAST
The old is new and the new is old! Podcasts like Dan Bongino, GunTalk, The Dana Show, Restless Native and SilencerCo's podcast helps these brands to reach a broader audience and I ' 44
leverage the trust of the host.
4. INBOUND MARKETING
Brands like Mossberg, Springfield Armory, Havlon, Stag Arms and Beretta, are already using inbound effectively and getting great results. Inbound marketing uses search engine optimized content, downloadable offers, landing pages, forms, social media and email marketing to attract, engage and delight customers.
5. NATIVE ADVERTISING
Native advertising delivers top-level paid or earned content within the normal reading stream of organic content! Such as an article or video on the "5 Things You Need To Know About Home Defense"
6. LARA CROFT
Women are helping change some of the negative stereotypes typically associated with the firearm industry! Brands like Glock have added women in their imagery and creating sections in their publications and websites that speak directly to them
7. INFLUENCERS
Communicating the brand's message and content to their vast number of like minded followers. Influencers like Military Arms Channel, Hickok45, IV8888, Gun Collective and Warrior Poet Societ .., 400010..