7 Biggest Instagram Mistakes Brands Are Making.

Buying Likes and Followers You could run into the services offering to purchase thousands of Instagram followers for a pittance. They say that's the quick and easy way to become an Instagram influencer, but it's actually a blatant lie. No matter how many followers you get, they'll never engage with your content as real people do. 

Using Extra Popular Hashtags 
Extra popular hashtags have a very short lifespan, so they have a little-to-no value for internet marketing. It's neither possible to lead the list of top publications by a hashtag nor attract your target audience to your profile. 

Neglect Instagram Stories and IGTV Long-form videos were unavailable on Instagram for a long time, causing some outrage among its users. IGTV is an Instagram's alternative to Youtube that addresses the issue. Currently, it allows you to publish videos lasting from 15 seconds to 60 minutes. 

Not Involving Influencers 
Influencers on Instagram are bloggers, celebrities, or even other businesses that have already gained a fair portion of popularity. Those users boast a lot of authority among their target audience, as they are able to convince their followers to buy products or services from a particular brand. 

Writing Dull, Long Captions 
Instagram is not all about pictures. Captions also matter because they are an additional tool to impress your audience and boost sales. Unfortunately, if your caption isn't catchy enough to grab the reader's attention, you are not likely to maintain a strong following. 

Focusing on Quantity, Not Quality 
Instead of trying to create a massive amount of posts and build up a brand overnight, take it slow, and focus your attention and energy on building a solid business profile. 

Not responding to user comments 
If you are consistently avoiding posting responses to comments, individuals posting comments with notice, and so will all of your other followers. They will also be unlikely to comment or engage with your social media channel because they will see that you do not take the time to respond to questions, ideas, or comment