6 Social Media Marketing Tips For Financial Services
The use of social media marketing in financial services: 6 Social Media Marketing Tips for Financial Services.
6 Social Media Marketing Tips For Financial Services
1. Stand Out With Instagram
Instagram has many advantages for finance marketers when compared to Facebook. The engagement on Instagram for businesses is often much higher and of higher quality than what they are seeing on Facebook. Especially when the brand can zero in on a clear set of quality Instagram templates.
2. Take Opportunities Facebook Gives You
Facebook’s main advantage its massive audience size and ad targeting options. “It remains the #1 social network with an audience size of 2.13 billion active users. And, there is no other platform that provides the vast depth and breadth of targeting parameters.
3. Keep An Eye On Linkedln Trends
LinkedIn is a major channel for finance marketers. Especially agents and advisors looking to connect one-on-one with new and existing customers in a professional way. But LinkedIn is increasingly shifting its platform to be more of a social network similar to Facebook. What this means is you have to start paying more attention to Linkedln.
4. Don’t Forget About YouTube
The power of video to help educate and build trust in potential customers is unmatched. Facebook and Youtube are the top video channels for your finance brand to have a presence today. And while we will always recommend Facebook, it’s important to make sure you have a strategy for Youtube that takes into account what your customers are searching for.
5. Design Your Video Strategy
Video is your most emotionally engaging content opportunity. And Youtube is not the only platform you need to be thinking about for video marketing. Facebook, Twitter, Instagram, and even Pinterest offer compelling video marketing options.
6. Don’t Ignore Public Parts of Brand
Facebook, Google, and a growing number of online review websites are often more trusted by your potential customers than your own messaging and advertising. If you have a physical office or an app, the number of those review websites multiplies even more.
