Three Ways To Build Customer Trust
THREE WAUS TO BUILD COSTOMER TRUST
Three Ways To Build Customer Trust
- 3. Conclusion
1. Put control back into the hands of your customers
From information on demand to self-service to rehumanizing what could easily become a technology-only relationship, the ways we give control back to our customers not only provide closure but also de-stress what can be a stressful experience.
2. Shift your perspective from being the hero to being 'raw'
Lose the script and speak from the heart. Include your customers in the development of your plans so that they are codeveloping what many would assume would be passed down to them as complete.
3. Conclusion
The holistic system of "seeking control in an out-of-control world" plus being "raw" plus owning "heroic credibility" gives us as business leaders a blueprint with which to build trust and credibility in a jaded, distracted world.
4. Align with your customers values instead of trying to force them to align to yours
Be willing to make big bets on connecting your brand to movements bigger than your product category—but make sure the origins of your advocacy are rooted deep in your brand's DNA.
