8 Smart Google Seo Tips For 2021

A recent study shows that 30% of websites don’t even use meta descriptions. Now that’s understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it’s not using the keywords that the user is searching for.

Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner.

Go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. You can see gains of 500% to 1,000% just by relaunching some of your old content with some updates in some cases.

You need to quickly increase rankings. there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what’s getting more clicks, but second is increasing the internal linking. You know that you can increase internal links on your site, and there are probably some opportunities.

Remove unnecessary links from your content. Now, this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually, it works to a certain extent. It’s not nofollow link page sculpting. It is removing unnecessary links.

Need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is that consistently, time and time again when we study this, long-form content earns more links and shares.

Use more headers. I’m talking about H2 and H3 tags. Break up your content with good, keyword-rich header tags. we have research that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

Passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs. It means I don’t have to outreach to people. It means that when they find it when journalists find it when bloggers find it, they naturally want to tin’, to it.