6 Ways To Strenngthen Your Business Online Presence
Market Online to strengthen your business!
6 Ways To Strenngthen Your Business Online Presence
Market Online to strengthen your business!
The basic rule is:
More reach > Have a helping attitude > Authentic reviews > Increases credibility > Raises your chances to scale
I always talk about marketing online because I know the powerful impact it can create in the longer run. Have a longer vision to sustain into a particular market!
Follow these simple steps to scale your business for the long term consistently!!
1. REACH MORE PEOPLE - DEVELOP YOUR CONTENT MARKETING STRATEGY
Content marketing will help you share your brand story and purpose in a way that's relevant to your customers and provide value beyond your products and services.
2. Help your customers to find you - optimise your website for mobile
While most businesses understand the importance of having a website these days, it's vital to make sure it's optimised for mobile. It's essential for user experience, but as people increasingly search for products and services on smartphones, rather than desktops, it's also key to making sure potential customers can find you.
3. Build a stronger brand -focus on brand purpose
With brand purpose growing in importance, now is the time to make sure your brand values shine through. Research by Sprout Social highlights the power of connection for SMEs, with 76% of people surveyed saying they would buy from a brand they felt connected to over their competitors, while 57% would increase their spending.
4. Increase your credibility -keep your online reviews up to date
Word of mouth has always been one of the best ways to attract customers, and online reviews have taken that to new heights. For SMEs, online reviews can also be a quick and cost-effective way to boost your online presence. Featuring reviews on your website, as well as encouraging your customers to review you on Google and social media like Facebook, is a great way to develop trust in your brand.
5. Reputation management -you can't afford not to be online
It's important to remember, that even if your business isn't online, your customers are. So if e-commerce and mobile commerce aren't for you, it's still important to build your brand and connect with your customers online. By being proactive rather than reactive and encouraging customers to leave online reviews and feedback.
6. Cost efficient marketing -measure ROI by setting clear objectives
Online is cost-effective in several ways. With so many free and low-cost tools on offer, you can blend an online element into everything you do. From using ecommerce and mobile commerce to sell your products and services, to developing your website and social media, to creating virtual spaces and connections, through platforms like Zoom.
